Behind The Brand
Freÿjah stands as a visionary women's pret-a-porte/ready-to-wear brand, emboldened by a bold and edgy identity. Infused with a distinctive gothic twist, it emanates an aura of strength and resilience. Specializing in fashion statement pieces, Freÿjah caters to the unapologetically brave and daring women—those who fearlessly embrace their true selves, transcending societal judgments and embracing their flaws as a testament to their identity. The brand finds inspiration in the realms of storytelling, art, culture, and nature, weaving sentimental narratives within each collection, offering a glimpse into the designer's visionary realm. Derived from the Nordic goddess, Freÿjah symbolizes love, beauty, power, battle, and sensuality—a figure who dedicated her life to sculpting a better world, ensuring a brighter future. The addition of two dots above the name draws from the Arabic language, signifying womanhood, paying homage to the designer's ancient heritage. Committed to women's empowerment, Freÿjah aspires to allocate a percentage of its profits to support women's rights in Egypt and the Arab world, advocating for a society that champions the equality and liberation of women.
Our Mission
At Freÿjah, our mission is to honor and celebrate the goddess residing within every woman, igniting a profound sense of self-love and self-expression. We passionately strive to embody the inherent strength and beauty that defines women, channeling these qualities through our meticulously crafted pieces. By embracing the power of individuality and fostering unwavering self-confidence, Freÿjah's brand empowers women to embrace their authentic selves and radiate with confidence in their unique beauty. We are committed to making a tangible impact on the lives of women by dedicating a portion of our profits to support women's rights, ensuring a brighter and more equitable future for all.
Our Vision
Our visionary outlook at Freÿjah is to empower women with the confidence to boldly express their true selves through the transformative medium of fashion. We believe in unveiling the enchanting magic that resides within every woman, encouraging her to embrace her individuality and exude self-assurance. There are no boundaries or labels to confine the limitless nature of a woman's identity. With our diverse range of styles, from gothic and edgy to vibrant and alluring, we invite women to explore and embody the multifaceted aspects of their being. Freÿjah celebrates the kaleidoscope of expressions that define a woman, enabling her to authentically embrace her true essence through an array of captivating looks.
Meet The Designer
IIntroducing Farah, the visionary Egyptian designer whose belief in art as the ultimate means of self-expression has shaped her creative journey. From a young age, Farah found solace in fashion, a medium that allowed her voice to be heard and her presence to be seen like no other. Drawing inspiration from the art of storytelling, her statement pieces carry a profound sentimental significance, derived from her personal experiences, creating a connection that resonates with others who wear her creations.
Farah's path in the world of fashion began early, as she embarked on a modeling career at the age of 15, immersing herself in the realm of designers and fashion houses. Through these encounters, her passion for fashion design flourished, leading her to pursue a bachelor's degree in Fashion Design from an esteemed university in Italy. At the tender age of 18, she unveiled her inaugural ready-to-wear collection in collaboration with the university, embarking on a journey of exploration, learning, and deep involvement in the fashion design world.
In 2019, Farah's remarkable talent brought her to the esteemed Roma Fashion White Show in Italy, an awe-inspiring experience that further fueled her creative fire. With each endeavor, Farah's unwavering dedication and artistic vision shine, reflecting her profound connection to the transformative power of fashion.
